July 27, 2026

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Customer Education

From Content Creator to Insight Owner: Using Constituent Data to Tell Your Government's Story

In partnership with NC3C

Every PIO has felt this: you know the work your agency did this year was good, you just don't always have the numbers to prove it. The resident questions that flooded in during a policy change. The service requests that got resolved in record time. The proof is sitting in a dashboard somewhere, but it rarely makes it into the press release, the council presentation, or the "here's what we did for you" recap that residents actually read.

This session flips that script. We'll show how constituent data (top service requests, resolution times, resident question trends) becomes the backbone of stronger communications, not an afterthought buried in a report.

We reached out to real PIOs across North Carolina before this webinar to find out what they actually wanted to know. We'll answer their questions throughout the session, with real examples of data turned into a story. This session is brought to you in partnership with NC3C, who helped us bring it to their network.

You'll walk away with:

  • A new way to think about your role: from content creator to insight owner
  • Answers to real questions from PIOs and Communications professionals
  • A practical starting point for using the data you already have, starting Monday morning

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