Your Team Did the Hard Part. Now Tell the World.
Start With Your Team
Your staff solved a real problem. Before the press release and the social post, tell the story internally. Show them the numbers. Make it real. Explain what to expect. Happy staff become your best advocates.
Use our impact report template to capture what’s expected to change (resident calls answered, hours saved, satisfaction scores), explain how to help, and socialize it with leadership before your first public announcement.
Then, Make Headlines
Partner with your communications team. Use our press release template with a few tweaks to personalize. It's already framed around resident impact, not tech jargon. One good headline builds trust with thousands of residents at once. Looking for some help with sending the press release? Our marketing team can help.
San Benito, CA, launched to its community with an intro video, highlighting the benefits to residents.
Flood the Feed. On Purpose.
Residents who know about a service use it. Residents who use it trust their government more. Post it. Use #ItsLaunchTime and tag @Polimorphic. We'll amplify.
Share the win, explain the impact in plain language, and invite residents to try it. Every share reaches someone who's been frustrated waiting on hold. That's worth the two minutes it takes to post.
